AMBULANCE bosses covering Uttoxeter are launching a late summer road safety campaign.
West Midlands Ambulance Service is urging everyone to take extra care when using the region's roads.
In 2013, ambulance staff and medics attended more than 16,000 road traffic collisions across the West Midlands.
Figures from the Department for Transport show that across the UK last year, there were 138,660 road accidents reported to the police.
More information is online at www.wmas.nhs.uk